BROWSING, TRANSFORMED.
The internet is built on advertising. It’s why webpages load for free. It’s wonderful.
Except the model isn’t working.
HAVE YOU EVER
CLICKED ON AN AD
ON PURPOSE?
Online ads are disruptive by design. They get in the way of the things we want to see and read. People actively avoid ads online. It may sound trivial - but it’s a serious, pressing concern because quality content isn’t cheap. If display ads don’t work for consumers, they can’t work for publishers.
no one likes
online ads
urgent problem
JOURNALISM IS STRUGGLING IN THE AD-FUNDED DIGITAL AGE.
Online ad spend surpassed $1 Trillion in 2025 - the highest on record. But despite attracting billions of views per month, traditional publishers are losing out on ad revenue to social platforms. It impacts every aspect of society.
SOCIAL winS
Publishers cannot compete with social platforms. Not only is social content cheaper, but social incorporates ads as part of the user experience. It’s more effective for advertisers.
PUBLISHER DECLINE
Global news media ad revenue has fallen $83.4B since 2007, a staggering collapse of 78.8% in purchasing power. People no longer expect to pay to read content. If ad revenue cannot support publishers either, quality suffers.
AI IMPACT
Further undermining the conventional online model, LLMs are expected to reduce search traffic by 40% by 2028.
RADICAL SOLUTION
blokcmy COMBINES AI AND ADTECH INNOVATION TO MONITIzE QUALITY ONLINE CONTENT
BLOKCMY is a simple but radical alternative to conventional banner ads. It’s designed to enhance the online experience, not get in the way. It’s an innovation designed to fund valuable publishers in the digital age.
01
LEVEL 3 FUNDING & SUPPORT SECURED
02
ADVANCED ASSURANCE IN PLACE
03
CONTENT LAUNCH PARTNER
BLOKCMY FOUNDERS
NO ONE QUESTIONS WHETHER ADS are working for the benefit of the web.
WE ARE.
SCOTT HOLMES | PRODUCT LEAD
Led creative innovation at media agency UM. Advised Microsoft, HPE, Google. Won +50 industry awards.
CHRIS CLARKE | GROWTH LEAD
Fmr Global CCO at leading MarTech agency, Digitas. ‘Most Influential Figures in Advertising’ - Campaign
IAN MCNAIR | CTO
MSc Data Science / AI. +20 years tech experience, developing global scale solutions across multiple sectors.
KIM STEGGLES | CEO
Proven leader. Managed and delivered standout data & digital products for HSBC, Dyson, Unilever.
BLOKCMY is backed by an advisory board, consisting of global leaders in finance, management, advertising and publishing, as well as a small but dedicated tech team assisting product build.
OUR AMBITION: BLOKCMY on every quality website worldwide
As advertisers, BLOKCMY’s founders have been part of the problem. Now we want to help fix it.
Interested in investing in BLOKCMY? Request our pitch deck